Augmenting the Marketing Competencies Can Help Pave the Path to Senior Management Roles

Climbing the success ladder and standing atop the management hierarchy is every professional’s dream. If you are too a working professional, don’t you aspire to be one among the senior management one day? Don’t you want to be on the other side of the table – commanding, leading from the top, and setting an example for many to follow? It’s not easy definitely; getting there requires immaculate efforts, and of course, the requisite skills.One among such most vital skills is marketing. Does not sound very common when it comes to senior management roles, right? But yes, it’s a skill that’s highly valued by employers today across organisations. It is, in fact, one of the pivotal competencies of a strong senior manager. We, at Times TSW, will help you explore why and how marketing skills form an inevitable trait for senior management roles, in this article below.Marketing Skills Form the Core of the Senior Management’s ResponsibilitiesIf you thought that marketing is a task restricted to the creative marketing department of your organisation, it’s time to rethink. Competition in the corporate world has brought marketing competencies right to the lap of every employee therein. And, once you start working on augmenting them, you’d soon start treading the path of success.This is because managers must know how to promote their specific product/idea in the market amid cut-throat competition. For this, they need to polish some of the basic marketing competencies such as:Effective communication
Communication is the lifeblood of a team lead/manager. That’s common knowledge. But it shouldn’t just be restricted to interpersonal or in-house communication. Marketing is a type of professional communication that happens between organisations (B2B), as well as with potential and existing customers (B2C). If you exactly know how to market your service idea outside the four walls of your enterprise, you’d be doing immense good to the latter as well as to yourself.Out-of-the-box approaches
What’s the most impactful quality of a senior manager? Their ability to think out of the box for the most trivial or critical issues at hand; to offer creative solutions when needed. Marketing skills require you to develop analytical thinking towards project goals and requirements and present innovative ways to achieve them, both to your team as well as your customers.Keeping pace with technology
Technological changes have seeped into every phase of work functions today. You may be part of any domain in your organisation, be it IT, marketing, finance, HR, or any other, you do need to adapt yourself to fast-paced changes all along so as to surpass the competition.Moreover, you need to keep an eye open for cues all along. For instance, keep a check if the traditional means of advertising the project idea are failing to attain desired results? See if digital marketing is the new trend in the market that can put across your message more effectively? Figure out and work on your marketing strategies in accordance with changing technologies.Efficient collaboration
Marketing competencies also involve effective coordination with other departments of the organisation as you work on your product. This may require you to sit with the design team to prepare your product design/logo for promotion, or spending time with the research team to analyse consumer survey data.Since all of these activities form a part of marketing, it’s a good idea to have a working knowledge of all these essential skills so as to qualify for senior management roles.How Can Executive Education Help?Marketing is the backbone of any company today. Your product literally has no value until it’s promoted effectively in the market. And this is exactly why each department needs to possess marketing skills to stay in and beat the competition.To help the ambitious professionals of the 21st-century sharpen their marketing skills and make their way to the senior management roles, the prestigious IIM Kozhikode has introduced its Executive Post Graduate Certificate in Marketing Management (EPGCMM) programme. The one-year Interactive Learning course is aimed at providing specialised marketing management training to executives, helping them grow into senior management positions in their respective organisations. The Executive Post Graduate Certificate in Marketing Management (EPGCMM) programme can be attended in any of the Times TSW centres across India, and the sessions are delivered live via a technology platform by none other but the senior faculty from IIM Kozhikode. So come and join the EPGCMM programme to augment your marketing skills and rise as the best in the field.

Travel Tips For a Romantic Trip

Are you planning to go on a vacation overseas for a little getaway from the hustle and bustle of the city life? If your answer is yes, you’d most probably want to read on as the following explains a collection of useful travel tips which might come in handy for you, especially when you are in a foreign country without close friends and family available to help you out.Before you take a trip, remember to plan things properly. Always ensure that you have a valid and signed passport and visa, wherever applicable. It is also best to fill in the page which states the emergency information in your passport.Furthermore, inform you families and friends regarding the whereabouts and plans for your trip so as to have them come over to your house regularly and have a check on it. It’s always wise to be safe than sorry, a little more security won’t hurt. Also, another thing which should not be excluded from your list of travel tips would be to leave copies of your passport and visa’s date page with your family or close friends. The same thing goes to your itinerary. This is important so that you can be reached if there were to be an emergency.Besides, check up on the coverage of your overseas medical insurance as you do not want to be stranded in a foreign place without health coverage. Make inquiries regarding your policy and whether if it’s applied for overseas travelling. One of the important tips would be to familiarize yourself with the local conditions or custom. You wouldn’t want to be caught doing something which the locals might take as an offensive act.
In a nutshell, going around the world is a type of pleasure and should be taken advantage of whenever time permits. Nevertheless, certain factors have to be taken into consideration before you plunge into your travelling plans.

Automotive and Diesel Career Training Options

Gaining the education necessary to work with a variety of automotives can be done by enrolling in an accredited educational automotive and diesel training program. Students can receive the training they need by pursuing an accredited education from a number of available technical or trade schools. Automotive and diesel career training programs allow students to learn to be a variety of automotive professionals. Students can earn certificates or a variety of degrees ranging from an associate to a masters level. There are a number of things to learn prior to enrolling in an accredited technical school.1) There are numerous educational opportunities for those seeking a career in the automotive industry. Students can train for careers in:
auto body
automotive service management
NASCAR…and much more. With an accredited educational automotive and diesel training program students can for employment as:motorcycle mechanics
diesel mechanics
automotive service technicians
auto body workers
automotive service managers…and many other exciting positions. Educational training programs can help students prepare for careers in a number of industries.2) Coursework will vary by program but may include the study of various subjects like:
welding
brakes
transmissions
physics
drive systems
body painting
engines…and much more. Studies will also depend on each individual students desired level of education and career. Specific areas of study may consist of subjects like:
refinishing
steering
electronics
customer service
climate control…and many other related courses. By studying these subjects students can learn all the necessary skills and knowledge needed to enter into the workforce prepared.3) Students can train to work with a variety of automotives with an accredited education in the field. Learning will allow students to be able to work on:
stock cars
dirt bikes
buses
motorcycles
cranes
mopeds
tractor trailers…and much more. Educational career programs provide students with the training needed to pursue employment in:
auto body shops
dealerships
manufacturers
trucking companies
maintenance shops…and much more. With an accredited degree students can enter the workforce prepared to succeed in their desired position.Continuing education certificates are available to those looking to further their education in a specific area of the field. Students who choose to earn an accredited education in this field can do so by enrolling in a variety of trade schools. Accreditation is a programs proof that students will receive the quality education they need to succeed in their desired career. Agencies like the Accrediting Commission of Career Schools and Colleges (http://www.asscs.org/) and others are approved to fully accredit various educational programs. Students can learn more about the degree or certificate of their choice by researching available automotive and diesel training programs. By enrolling today students can start the path to an exciting new career. Learn more by requesting information regarding the career of your choice.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.Copyright 2010 – All rights reserved by PETAP.org.