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Augmenting the Marketing Competencies Can Help Pave the Path to Senior Management Roles

Climbing the success ladder and standing atop the management hierarchy is every professional’s dream. If you are too a working professional, don’t you aspire to be one among the senior management one day? Don’t you want to be on the other side of the table – commanding, leading from the top, and setting an example for many to follow? It’s not easy definitely; getting there requires immaculate efforts, and of course, the requisite skills.One among such most vital skills is marketing. Does not sound very common when it comes to senior management roles, right? But yes, it’s a skill that’s highly valued by employers today across organisations. It is, in fact, one of the pivotal competencies of a strong senior manager. We, at Times TSW, will help you explore why and how marketing skills form an inevitable trait for senior management roles, in this article below.Marketing Skills Form the Core of the Senior Management’s ResponsibilitiesIf you thought that marketing is a task restricted to the creative marketing department of your organisation, it’s time to rethink. Competition in the corporate world has brought marketing competencies right to the lap of every employee therein. And, once you start working on augmenting them, you’d soon start treading the path of success.This is because managers must know how to promote their specific product/idea in the market amid cut-throat competition. For this, they need to polish some of the basic marketing competencies such as:Effective communication
Communication is the lifeblood of a team lead/manager. That’s common knowledge. But it shouldn’t just be restricted to interpersonal or in-house communication. Marketing is a type of professional communication that happens between organisations (B2B), as well as with potential and existing customers (B2C). If you exactly know how to market your service idea outside the four walls of your enterprise, you’d be doing immense good to the latter as well as to yourself.Out-of-the-box approaches
What’s the most impactful quality of a senior manager? Their ability to think out of the box for the most trivial or critical issues at hand; to offer creative solutions when needed. Marketing skills require you to develop analytical thinking towards project goals and requirements and present innovative ways to achieve them, both to your team as well as your customers.Keeping pace with technology
Technological changes have seeped into every phase of work functions today. You may be part of any domain in your organisation, be it IT, marketing, finance, HR, or any other, you do need to adapt yourself to fast-paced changes all along so as to surpass the competition.Moreover, you need to keep an eye open for cues all along. For instance, keep a check if the traditional means of advertising the project idea are failing to attain desired results? See if digital marketing is the new trend in the market that can put across your message more effectively? Figure out and work on your marketing strategies in accordance with changing technologies.Efficient collaboration
Marketing competencies also involve effective coordination with other departments of the organisation as you work on your product. This may require you to sit with the design team to prepare your product design/logo for promotion, or spending time with the research team to analyse consumer survey data.Since all of these activities form a part of marketing, it’s a good idea to have a working knowledge of all these essential skills so as to qualify for senior management roles.How Can Executive Education Help?Marketing is the backbone of any company today. Your product literally has no value until it’s promoted effectively in the market. And this is exactly why each department needs to possess marketing skills to stay in and beat the competition.To help the ambitious professionals of the 21st-century sharpen their marketing skills and make their way to the senior management roles, the prestigious IIM Kozhikode has introduced its Executive Post Graduate Certificate in Marketing Management (EPGCMM) programme. The one-year Interactive Learning course is aimed at providing specialised marketing management training to executives, helping them grow into senior management positions in their respective organisations. The Executive Post Graduate Certificate in Marketing Management (EPGCMM) programme can be attended in any of the Times TSW centres across India, and the sessions are delivered live via a technology platform by none other but the senior faculty from IIM Kozhikode. So come and join the EPGCMM programme to augment your marketing skills and rise as the best in the field.

It’s Never Too Late to Get Back into Health and Fitness

Hello people,At this time of the year many of you go on holiday, or have the children at home, and adding to this the warm evenings, barbeques, and enticing beer gardens, many people find that they are slipping out of their good habits, and starting to feel sluggish. It is an often repeated scenario that effects many of you, including myself, that just when you seem to be getting somewhere, improving fitness levels, and losing unwanted weight, life takes over, holidays loom, work tires you out, babies are born, and suddenly it seems as if you are back to square one. Many people feel that when they have taken time out from their exercise routine, or when social engagements and holidays have sabotaged their healthy eating habits, that they have to start from scratch again. This can seem daunting and unfair, and often is enough to put you off altogether. We feel that all the hard work is useless if you can loose it all so easily, and that it is easier not to bother, and that we have failed. This may lead us back to bad habits and spiraling low-self esteem, where it becomes harder and harder to get back into fitness and health.It is never too late to get back into health and fitness.I think that we should take a leaf out of the government’s book and replace the word FAILURE with DEFFERRED SUCCESS. Slipping out of your health and fitness routines is merely a normal part of the journey towards changing your lifestyle for the better for ever (no that is not an excuse for deliberately slipping out and buying that chocolate gateau). We should view these little excursions from out healthy routine as minor blips. Do not allow them to continue, don’t think about having to start again, just think about continuing with your good work. Try to see the bad times as an exception to the rule, and the good times as normal life, rather that the other way round.Last week I was talking to my dad and he explained that they have had lots of visitors staying and provided them with lots of lovely (and naughty) food, and that next week they were having a dinner party and so he would be dropping out of his healthy routine yet again. He told me that he would start again after the dinner party, but I reminded him that he could continue to eat well until the dinner party, and then just take a day off. I think that this illustrates the way that many of us think about our healthy lifestyles, often it seems something that we can put off until later, but sometimes later becomes a lot later and sometimes it never happens. I am afraid that we have to be a little strict with ourselves, pick ourselves off the sofa, turn off that TV and get out there, book a badminton court, turn up to a class or go for a walk.Summer is such a great time to take a look at your exercise routine and what you eat and make some more effort. If you go on holiday do not see it as a time to do all of the things you would never dream of doing at home, look at it as an opportunity to try some new pursuits such as fitness walking, sea swimming, pony trekking, skiing etc Take in the scenery whilst being active, visit markets to sample local fruit and vegetables, and if you are close to the sea, go to seafood restaurants and eat loads of fresh fish. If you are at home with kids, try some active pursuits with them, get down the farmers market and get them to choose some interesting seasonal fruits and vegetables. Go out into the garden and do some gardening, use the better weather to stay active, and then when the Autumn comes and most people are feeling remorse for the damage that they have done to themselves over the Summer, you will know that you calmly carried on living well and healthily.If you find that you are struggling to fit everything in, then write down the way you feel when you are eating well and exercising regularly; more energy, sleeping better, feeling confident, feeling less stressed, having a more positive body image, feeling physically strong, feeling proud of yourself. Remind yourself of these things, and then continue with this healthy happy path. Forget the period of relapse, don’t feel bad about it, don’t let it put you off making the effort to get back into health, just calmly take the steps needed to get you back on track. Clear the rubbish out the fridge, telephone a squash partner, pick up a timetable from the gym, put a note in your diary and make an appointment with yourself to get fitter and feel better.Health and fitness is about progression not perfection, don’t look back at where you went wrong, look forward and think about the things that you can do today to progress.Nag over, cheerio until next time, and have a healthy happy week.
Vikki.Do you have any friends and family who could benefit from getting fitter and feeling better? If you do, then treat them to free copy of this newsletter, forward it to them, and get them to e-mail me with a request. E-mail [email protected] subject: newsletter request. Would you like to bring health into the workplace? Getfitter now offers a corporate package, including yoga classes/courses, Massage, Nutrition and Stress Management seminars, team-building events, conference breaks, Company Wellness days and Healthy Friday a monthly wellness event. Please visit www.corporatechill.com or ring Vikki on 0117 3300655.