Click Your Way to a Photography Diploma with an Online Course

With a City & Guilds Diploma in Photography you can learn the skills and techniques of the professionals and take your interest in photography on to the next level.Using today’s modern cameras anyone can produce impressive results with relative ease, but if you want to go one step further and really learn how to get the most out of photography, a City & Guilds Photography Diploma is the ideal way to begin. City & Guilds courses are comprehensive and inexpensive, and lead to qualifications that are recognised throughout the industry, making them ideal if you’re looking to begin a career in photography.City & Guilds Diploma in PhotographyThere are two main City & Guilds Diplomas in Photography available:
City and Guilds Basic Photography
City and Guilds Black and White Photography
Each one can be studied through an online course, allowing you to work through your studies in whatever way suits you best, taking as long as you like to gain your diploma.An online course gives you a degree of freedom in your studies that traditional teaching methods simply cannot match. With no need for lectures or classes you can pick and choose where and when you work, fitting the online course around your existing lifestyle.Many City & Guilds Photography Diploma course providers offer extensive online support for their students, with the very best providing forums, tutor support and online learning resources.Photography Diploma – Subjects CoveredAll City & Guilds Photography Diplomas provide extensive instruction in photographic equipment, professional techniques and the principles of composition. Some of the areas you’ll learn about include:
Camera and lenses
Film, light and techniques
Composition, picture design and presentation
Final portfolio techniques
Taking a City & Guilds Diploma in Photography enables you to capitalise on your interest and develop a set of professional skills built on real practical knowledge. Whether you want to pursue a rewarding career in photography or just want to learn how to get the most from your hobby, gaining a City & Guilds Photography Diploma through an online course lets you fulfil your ambitions with the minimum of inconvenience and expense.

How To Make Your Videos Go Viral

This is the final bit of this webinar before we get into the question and answer session. A lot of people have asked me about this, you know, “How do you actually make your videos go viral?” Trust me, there’s been a lot of studies on this and books have been written on this.

In fact, if you’ve ever heard of The Tipping Point by Malcolm Gladwell, it’s an amazing book. It talks about the science behind stuff going viral. I really recommend you read that, The Tipping Point by Malcolm Gladwell.

The Definition Of Going Viral

Let’s just look at the definition of going viral. All it basically means is it’s like a virus that duplicates itself with everything it gets in contact with. Think about how this relates to your videos online. Now this is the key thing, every new contact then becomes a host and starts the process all over again. That creates that viral effect.

It’s the same sort of thing with the pyramid schemes. You have one person tell two of their friends and each of those two people tell two of their friends and before you know it, you’ve got a viral effect. That’s what it means to go viral.

So you need those things. You need the virus that duplicates itself and that new contact becomes the host to start the process again. Those are the requirements for something to go viral. It’s word of mouse on YouTube, not word of mouth. Word of mouse.

If you look at studies done, I mentioned this before, one of the most popular ways for people to get to YouTube is through referrals and having their friends tell them about a video. They’ll send an email to them at work and say, “Hey, check out this funny video.” Those are the key ways of getting people to your videos is word of mouse – recommendations, the most important vehicle for making your stuff go viral online.

The Tipping Point By Malcolm Gladwell

I mentioned The Tipping Point by Malcolm Gladwell. He talks about three factors or three things that are needed for something to go viral.

The Law Of The Few

The law of the few, and this points to like the big guns, people with big lists or people with big influence – like for example those people with a lot of subscribers on YouTube. There are not many of them. There are only a few of them.

Stickiness Factor

There’s the stickiness factor. In other words, what’s going to encourage people to spread it and why would this message stick?

The Context

Then there’s the context. What is the context of the video? In our case it’s YouTube and the niche that you’re operating in.

The question is why would people want to promote it, what’s in it for them? Why would people want to spread the word about your video? I really recommend you read The Tipping Point. That’ll give you incredible insight into how to make your videos go viral. It’s a great book.

Of course, it’s difficult to engineer videos to go viral and sometimes they’ll just go viral without you even planning it. Sometimes you can engineer it. If you can, it can be very, very successful.

I’ve got a couple of methods here that I want to talk about. One I’ve tested and I’ve been able to get some good results, but I need to test it more. I’ll show you what I did.

The Viral Competition Method

The first one is what I’m calling the Viral Competition Method. This is basically use of competitions. There are six requirements that you need for this.

• First, you need a WIIFM factor, or What’s In It For Me factor – for example, a prize. People can win a prize if they enter into this thing.

• There’s the viral hub page. That’s your original host. This is often the YouTube video page. I’ll show you how this works in a second.

• There’s the opt-in catch. That’s the opt-in page where you give people the free report, or your squeeze page.

• You’ll need viral annotations, and these are the annotations where you link people back to your viral hub page. I’ll show you how this works in a second.

• You need a viral beachhead. This is the big guns. The viral beachhead, someone with a big list, someone with a big subscriber base, you need someone like that on board for this to work.

Let’s see how this works in action. We did a competition awhile ago for FreeMagicLive, me and JayJay. We created a video where we told people about a competition to win a Flip camera, but to be able to enter they had to do a few things. They had to go to our website, at www. StreetMagicMastery. com over here, and they had to perform a trick and submit their own video as a video response over there. For each of these videos, one of the requirements to enter is that they had to create this annotation here, this video annotation. Now what this annotation does is basically it links back to this video here. That’s what it does. Everybody that creates a video response has this annotation inside the video.

That means all their subscribers, all these people here – sorry, these videos are all the same, but it just represents all the subscribers of this channel here – they will see this video and they’ll click on it. They’ll watch our video, download our report, and then they’ll go ahead and multiply and do the same thing over and over. This is the theory behind this.

Now let’s look at some results. Let’s look at our competition video, See All. Now I’m not sure if it really went viral, but we certainly got a lot of views. We got 9,558 views. If you want to see this in action, I recommend you go to our channel and check out the video that says, “Want to win a brand new Flip video camera? It’s real easy to enter.” Check it out and see how we did it. Look at the elements.

Now that one was a little bit complicated, but I’m sure you can simplify it to get the same sort of effect. The important thing here is that you think about this viral concept. What are you using to make this thing go viral?

In our case, it’s this annotation theme that we get people to go back to this video, and also the requirement to click on our link and to download our report. That is the requirement of this competition. Everybody had to do that.

That’s the viral competition method. It’s pretty straight forward. It’s not that hard to do and it’s fun. It’s heaps of fun. We had 74 responses for our video, so it’s not as huge as that other guy, but our channel’s only seven or eight months old. We’re getting better as we go.

The Forced Referral Method

The second one is one that I still want to try. I’m going to explain it to you, because I really think this could work very, very well. This is called the forced referral method. For this there are six requirements.

• First, you need the viral beachhead. This is someone with a big list, either on YouTube or someone with an email list.

• You need the opt-in catch, which is your squeeze page.

• You need the multiplier factor. This is a tell-a-friend script, so that’s what’s going to help you multiply the number of people who sign up to your newsletter.

• You also need a viral video.

The first step is to have the viral beachhead. This is basically just someone with a massive email list or a YouTube user with a massive following, and you get them involved to basically send traffic to your squeeze page. That’s the next step.

Once people get into your squeeze page they’ll get a free resource, and before they can get access to this free resource, they’ll get sent to a page with a tell-a-friend script. This basically says, “If you want to get access to this free resource, first you need to tell three of your friends about it, then you’ll get your free resource.”

Once they’ve told their three friends, it’ll be like a simple form. It will send all their friends to this YouTube video. So you need this initial impetus from the viral beachhead to make this work.

You may be able to do that with your own list if you have one or you can find someone else, if you can think about a way to make it worthwhile for these people.

This is the key thing. Inside your YouTube video, you want to drive people back to the squeeze page. So that continues this process and it goes round and round in circles.

Every time people go through the tell-a-friend script batch, it gets three or five or however many people to visit your YouTube video. That’s how it goes viral. I haven’t tested this one. I’ve seen this used very effectively in other internet marketing situations – not with YouTube yet, but just with normal websites. It’s definitely something to test and check out. It’ll just help you make stuff go viral.

Automotive and Diesel Career Training Options

Gaining the education necessary to work with a variety of automotives can be done by enrolling in an accredited educational automotive and diesel training program. Students can receive the training they need by pursuing an accredited education from a number of available technical or trade schools. Automotive and diesel career training programs allow students to learn to be a variety of automotive professionals. Students can earn certificates or a variety of degrees ranging from an associate to a masters level. There are a number of things to learn prior to enrolling in an accredited technical school.1) There are numerous educational opportunities for those seeking a career in the automotive industry. Students can train for careers in:
auto body
automotive service management
NASCAR…and much more. With an accredited educational automotive and diesel training program students can for employment as:motorcycle mechanics
diesel mechanics
automotive service technicians
auto body workers
automotive service managers…and many other exciting positions. Educational training programs can help students prepare for careers in a number of industries.2) Coursework will vary by program but may include the study of various subjects like:
drive systems
body painting
engines…and much more. Studies will also depend on each individual students desired level of education and career. Specific areas of study may consist of subjects like:
customer service
climate control…and many other related courses. By studying these subjects students can learn all the necessary skills and knowledge needed to enter into the workforce prepared.3) Students can train to work with a variety of automotives with an accredited education in the field. Learning will allow students to be able to work on:
stock cars
dirt bikes
tractor trailers…and much more. Educational career programs provide students with the training needed to pursue employment in:
auto body shops
trucking companies
maintenance shops…and much more. With an accredited degree students can enter the workforce prepared to succeed in their desired position.Continuing education certificates are available to those looking to further their education in a specific area of the field. Students who choose to earn an accredited education in this field can do so by enrolling in a variety of trade schools. Accreditation is a programs proof that students will receive the quality education they need to succeed in their desired career. Agencies like the Accrediting Commission of Career Schools and Colleges ( and others are approved to fully accredit various educational programs. Students can learn more about the degree or certificate of their choice by researching available automotive and diesel training programs. By enrolling today students can start the path to an exciting new career. Learn more by requesting information regarding the career of your choice.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at 2010 – All rights reserved by