The Need For Work Experience

Companies are not just looking for good grades and extra-curricular activity, but a sufficient amount of work experience. They want to know that you’ve worked somewhere else, have done a great job, and have good references. This is how they figure out if you really are as bright and talented as your resume suggest and there really is no litmus test like real world experience for an employee.Finding a job will take much less time if your references are actual professionals in your field that you have personally worked for than if your references are your grandma and your best friend. Work experience is really the only way to get this. It will also help you qualify for more positions with your level of education and get you into an interview faster. Experience impresses human resource managers because it shows that graduates have a passion for their line of work and have already been broken in by another company.Work experience will also set you up to make a higher salary or hourly wage for your first job. Many places will ask for so many years of education or applicable work experience. This means that you may qualify for that sales job without an associate in business if you’ve spent several years in a sales position and have proven your worth at your previous company. You will find that there are industries where work experience means more than education ever could even though your parents may have told you that college was the only way to get anywhere in any industry. This could actually save you money as tuition costs are rising well beyond affordable levels and with state budget deficits, it is likely that state-funded schools will keep up this trend.Students do have the option of internships. Many schools will work directly with you and a company to help you find the best internship possible. Some internships will pay a wage to their students but some highly-demanded internships are volunteer and will pay you nothing. If you do not have the funds to live in a new location and work for free, you might have to sacrifice that dream internship with one that pays well but isn’t exactly what you wanted.Volunteer service is another option if you do not have the option of doing an internship and you are having a hard time finding a job. This will help you give back to your community, and if you have found a fitting volunteer position for your field, you will have applicable experience and good references.Work experience should not just be considered a way to get your foot in the door but an opportunity to grow as an employee. You will find that in your next job, you will be able to get on your feet faster and make a bigger impact on the company. New college graduates will learn how to work in different environment and your next employer will be impressed. Work experience can not only help you get the job, but it can also set you in line to receive pay raises and promotions faster than your co-workers that just started their work experience at their current job.

How To Make Your Videos Go Viral

This is the final bit of this webinar before we get into the question and answer session. A lot of people have asked me about this, you know, “How do you actually make your videos go viral?” Trust me, there’s been a lot of studies on this and books have been written on this.

In fact, if you’ve ever heard of The Tipping Point by Malcolm Gladwell, it’s an amazing book. It talks about the science behind stuff going viral. I really recommend you read that, The Tipping Point by Malcolm Gladwell.

The Definition Of Going Viral

Let’s just look at the definition of going viral. All it basically means is it’s like a virus that duplicates itself with everything it gets in contact with. Think about how this relates to your videos online. Now this is the key thing, every new contact then becomes a host and starts the process all over again. That creates that viral effect.

It’s the same sort of thing with the pyramid schemes. You have one person tell two of their friends and each of those two people tell two of their friends and before you know it, you’ve got a viral effect. That’s what it means to go viral.

So you need those things. You need the virus that duplicates itself and that new contact becomes the host to start the process again. Those are the requirements for something to go viral. It’s word of mouse on YouTube, not word of mouth. Word of mouse.

If you look at studies done, I mentioned this before, one of the most popular ways for people to get to YouTube is through referrals and having their friends tell them about a video. They’ll send an email to them at work and say, “Hey, check out this funny video.” Those are the key ways of getting people to your videos is word of mouse – recommendations, the most important vehicle for making your stuff go viral online.

The Tipping Point By Malcolm Gladwell

I mentioned The Tipping Point by Malcolm Gladwell. He talks about three factors or three things that are needed for something to go viral.

The Law Of The Few

The law of the few, and this points to like the big guns, people with big lists or people with big influence – like for example those people with a lot of subscribers on YouTube. There are not many of them. There are only a few of them.

Stickiness Factor

There’s the stickiness factor. In other words, what’s going to encourage people to spread it and why would this message stick?

The Context

Then there’s the context. What is the context of the video? In our case it’s YouTube and the niche that you’re operating in.

The question is why would people want to promote it, what’s in it for them? Why would people want to spread the word about your video? I really recommend you read The Tipping Point. That’ll give you incredible insight into how to make your videos go viral. It’s a great book.

Of course, it’s difficult to engineer videos to go viral and sometimes they’ll just go viral without you even planning it. Sometimes you can engineer it. If you can, it can be very, very successful.

I’ve got a couple of methods here that I want to talk about. One I’ve tested and I’ve been able to get some good results, but I need to test it more. I’ll show you what I did.

The Viral Competition Method

The first one is what I’m calling the Viral Competition Method. This is basically use of competitions. There are six requirements that you need for this.

• First, you need a WIIFM factor, or What’s In It For Me factor – for example, a prize. People can win a prize if they enter into this thing.

• There’s the viral hub page. That’s your original host. This is often the YouTube video page. I’ll show you how this works in a second.

• There’s the opt-in catch. That’s the opt-in page where you give people the free report, or your squeeze page.

• You’ll need viral annotations, and these are the annotations where you link people back to your viral hub page. I’ll show you how this works in a second.

• You need a viral beachhead. This is the big guns. The viral beachhead, someone with a big list, someone with a big subscriber base, you need someone like that on board for this to work.

Let’s see how this works in action. We did a competition awhile ago for FreeMagicLive, me and JayJay. We created a video where we told people about a competition to win a Flip camera, but to be able to enter they had to do a few things. They had to go to our website, at www. StreetMagicMastery. com over here, and they had to perform a trick and submit their own video as a video response over there. For each of these videos, one of the requirements to enter is that they had to create this annotation here, this video annotation. Now what this annotation does is basically it links back to this video here. That’s what it does. Everybody that creates a video response has this annotation inside the video.

That means all their subscribers, all these people here – sorry, these videos are all the same, but it just represents all the subscribers of this channel here – they will see this video and they’ll click on it. They’ll watch our video, download our report, and then they’ll go ahead and multiply and do the same thing over and over. This is the theory behind this.

Now let’s look at some results. Let’s look at our competition video, See All. Now I’m not sure if it really went viral, but we certainly got a lot of views. We got 9,558 views. If you want to see this in action, I recommend you go to our channel and check out the video that says, “Want to win a brand new Flip video camera? It’s real easy to enter.” Check it out and see how we did it. Look at the elements.

Now that one was a little bit complicated, but I’m sure you can simplify it to get the same sort of effect. The important thing here is that you think about this viral concept. What are you using to make this thing go viral?

In our case, it’s this annotation theme that we get people to go back to this video, and also the requirement to click on our link and to download our report. That is the requirement of this competition. Everybody had to do that.

That’s the viral competition method. It’s pretty straight forward. It’s not that hard to do and it’s fun. It’s heaps of fun. We had 74 responses for our video, so it’s not as huge as that other guy, but our channel’s only seven or eight months old. We’re getting better as we go.

The Forced Referral Method

The second one is one that I still want to try. I’m going to explain it to you, because I really think this could work very, very well. This is called the forced referral method. For this there are six requirements.

• First, you need the viral beachhead. This is someone with a big list, either on YouTube or someone with an email list.

• You need the opt-in catch, which is your squeeze page.

• You need the multiplier factor. This is a tell-a-friend script, so that’s what’s going to help you multiply the number of people who sign up to your newsletter.

• You also need a viral video.

The first step is to have the viral beachhead. This is basically just someone with a massive email list or a YouTube user with a massive following, and you get them involved to basically send traffic to your squeeze page. That’s the next step.

Once people get into your squeeze page they’ll get a free resource, and before they can get access to this free resource, they’ll get sent to a page with a tell-a-friend script. This basically says, “If you want to get access to this free resource, first you need to tell three of your friends about it, then you’ll get your free resource.”

Once they’ve told their three friends, it’ll be like a simple form. It will send all their friends to this YouTube video. So you need this initial impetus from the viral beachhead to make this work.

You may be able to do that with your own list if you have one or you can find someone else, if you can think about a way to make it worthwhile for these people.

This is the key thing. Inside your YouTube video, you want to drive people back to the squeeze page. So that continues this process and it goes round and round in circles.

Every time people go through the tell-a-friend script batch, it gets three or five or however many people to visit your YouTube video. That’s how it goes viral. I haven’t tested this one. I’ve seen this used very effectively in other internet marketing situations – not with YouTube yet, but just with normal websites. It’s definitely something to test and check out. It’ll just help you make stuff go viral.

5 Clever Finance Tricks for Large Purchases

Big purchases like boats, homes, and cars are not just for the rich. Instead, if people learn how to save and finance such purchases, it is possible to afford luxury. Really, people need to be focused on their goals to find the best deals and figure out how to finance this purchase. The following are some tips for how to buy such items.

Look for 0% Finance Options

0% finance means that people will not have to pay interest on a loan for quite some time. This helps one buy everything from cars to boats. The low monthly payments and 0% interest makes big ticket purchases more attainable. This is why it is important to not only look to see how long the 0% interest lasts but how much the rate will go up upon expiration. There are specific 0% car finance options available from many dealerships.

Check Dealerships and Businesses for Sales and Promotions

Often, dealerships and businesses will have sales and promotions. Another great way to finance a bit ticket item like a new boat or piece of machinery is to take advantage of such deals. This could mean no down payment will be needed, that mail-in rebates could save people hundreds of dollars, and there will be price cuts as the seasons or weather change. Buying a boat during the winter is smart since they are used far less than in the summer.

Compare Area Rates and Negotiate

New cars are sold in a number of places. This is why it is important to look at the going rate for a vehicle and to see which dealership has the lowest price. You can always use the given Blue Book amount plus local deals and promotions to negotiate better deals. After all, a dealer wants business. This is why educated shoppers can grab great deals if they know that the market looks like.

Consolidate Debts

One of the best ways to afford a big purchase is to apply for a consolidation loan. Thus, old debts are paid off, monthly bills are lower, and people have a better chance at affording finance options on big ticket items. This not only means lower monthly payments but also means people will have to pay fewer interest rates, too.

Use Direct Transfers

When saving for a big purchase, be smart about saving money. Often, one can direct a certain percentage of his or her income to be automatically placed into a savings account. This means that one can save without having to put much effort into it. Smaller options, too, can help: adding a change jar at the office and at home and using coupons. Every little bit counts when trying to invest in a big purchase like a car, boat