Click Your Way to a Photography Diploma with an Online Course

With a City & Guilds Diploma in Photography you can learn the skills and techniques of the professionals and take your interest in photography on to the next level.Using today’s modern cameras anyone can produce impressive results with relative ease, but if you want to go one step further and really learn how to get the most out of photography, a City & Guilds Photography Diploma is the ideal way to begin. City & Guilds courses are comprehensive and inexpensive, and lead to qualifications that are recognised throughout the industry, making them ideal if you’re looking to begin a career in photography.City & Guilds Diploma in PhotographyThere are two main City & Guilds Diplomas in Photography available:
City and Guilds Basic Photography
City and Guilds Black and White Photography
Each one can be studied through an online course, allowing you to work through your studies in whatever way suits you best, taking as long as you like to gain your diploma.An online course gives you a degree of freedom in your studies that traditional teaching methods simply cannot match. With no need for lectures or classes you can pick and choose where and when you work, fitting the online course around your existing lifestyle.Many City & Guilds Photography Diploma course providers offer extensive online support for their students, with the very best providing forums, tutor support and online learning resources.Photography Diploma – Subjects CoveredAll City & Guilds Photography Diplomas provide extensive instruction in photographic equipment, professional techniques and the principles of composition. Some of the areas you’ll learn about include:
Camera and lenses
Film, light and techniques
Composition, picture design and presentation
Final portfolio techniques
Taking a City & Guilds Diploma in Photography enables you to capitalise on your interest and develop a set of professional skills built on real practical knowledge. Whether you want to pursue a rewarding career in photography or just want to learn how to get the most from your hobby, gaining a City & Guilds Photography Diploma through an online course lets you fulfil your ambitions with the minimum of inconvenience and expense.

It’s Never Too Late to Get Back into Health and Fitness

Hello people,At this time of the year many of you go on holiday, or have the children at home, and adding to this the warm evenings, barbeques, and enticing beer gardens, many people find that they are slipping out of their good habits, and starting to feel sluggish. It is an often repeated scenario that effects many of you, including myself, that just when you seem to be getting somewhere, improving fitness levels, and losing unwanted weight, life takes over, holidays loom, work tires you out, babies are born, and suddenly it seems as if you are back to square one. Many people feel that when they have taken time out from their exercise routine, or when social engagements and holidays have sabotaged their healthy eating habits, that they have to start from scratch again. This can seem daunting and unfair, and often is enough to put you off altogether. We feel that all the hard work is useless if you can loose it all so easily, and that it is easier not to bother, and that we have failed. This may lead us back to bad habits and spiraling low-self esteem, where it becomes harder and harder to get back into fitness and health.It is never too late to get back into health and fitness.I think that we should take a leaf out of the government’s book and replace the word FAILURE with DEFFERRED SUCCESS. Slipping out of your health and fitness routines is merely a normal part of the journey towards changing your lifestyle for the better for ever (no that is not an excuse for deliberately slipping out and buying that chocolate gateau). We should view these little excursions from out healthy routine as minor blips. Do not allow them to continue, don’t think about having to start again, just think about continuing with your good work. Try to see the bad times as an exception to the rule, and the good times as normal life, rather that the other way round.Last week I was talking to my dad and he explained that they have had lots of visitors staying and provided them with lots of lovely (and naughty) food, and that next week they were having a dinner party and so he would be dropping out of his healthy routine yet again. He told me that he would start again after the dinner party, but I reminded him that he could continue to eat well until the dinner party, and then just take a day off. I think that this illustrates the way that many of us think about our healthy lifestyles, often it seems something that we can put off until later, but sometimes later becomes a lot later and sometimes it never happens. I am afraid that we have to be a little strict with ourselves, pick ourselves off the sofa, turn off that TV and get out there, book a badminton court, turn up to a class or go for a walk.Summer is such a great time to take a look at your exercise routine and what you eat and make some more effort. If you go on holiday do not see it as a time to do all of the things you would never dream of doing at home, look at it as an opportunity to try some new pursuits such as fitness walking, sea swimming, pony trekking, skiing etc Take in the scenery whilst being active, visit markets to sample local fruit and vegetables, and if you are close to the sea, go to seafood restaurants and eat loads of fresh fish. If you are at home with kids, try some active pursuits with them, get down the farmers market and get them to choose some interesting seasonal fruits and vegetables. Go out into the garden and do some gardening, use the better weather to stay active, and then when the Autumn comes and most people are feeling remorse for the damage that they have done to themselves over the Summer, you will know that you calmly carried on living well and healthily.If you find that you are struggling to fit everything in, then write down the way you feel when you are eating well and exercising regularly; more energy, sleeping better, feeling confident, feeling less stressed, having a more positive body image, feeling physically strong, feeling proud of yourself. Remind yourself of these things, and then continue with this healthy happy path. Forget the period of relapse, don’t feel bad about it, don’t let it put you off making the effort to get back into health, just calmly take the steps needed to get you back on track. Clear the rubbish out the fridge, telephone a squash partner, pick up a timetable from the gym, put a note in your diary and make an appointment with yourself to get fitter and feel better.Health and fitness is about progression not perfection, don’t look back at where you went wrong, look forward and think about the things that you can do today to progress.Nag over, cheerio until next time, and have a healthy happy week.
Vikki.Do you have any friends and family who could benefit from getting fitter and feeling better? If you do, then treat them to free copy of this newsletter, forward it to them, and get them to e-mail me with a request. E-mail [email protected] subject: newsletter request. Would you like to bring health into the workplace? Getfitter now offers a corporate package, including yoga classes/courses, Massage, Nutrition and Stress Management seminars, team-building events, conference breaks, Company Wellness days and Healthy Friday a monthly wellness event. Please visit www.corporatechill.com or ring Vikki on 0117 3300655.

How To Make Your Videos Go Viral

This is the final bit of this webinar before we get into the question and answer session. A lot of people have asked me about this, you know, “How do you actually make your videos go viral?” Trust me, there’s been a lot of studies on this and books have been written on this.

In fact, if you’ve ever heard of The Tipping Point by Malcolm Gladwell, it’s an amazing book. It talks about the science behind stuff going viral. I really recommend you read that, The Tipping Point by Malcolm Gladwell.

The Definition Of Going Viral

Let’s just look at the definition of going viral. All it basically means is it’s like a virus that duplicates itself with everything it gets in contact with. Think about how this relates to your videos online. Now this is the key thing, every new contact then becomes a host and starts the process all over again. That creates that viral effect.

It’s the same sort of thing with the pyramid schemes. You have one person tell two of their friends and each of those two people tell two of their friends and before you know it, you’ve got a viral effect. That’s what it means to go viral.

So you need those things. You need the virus that duplicates itself and that new contact becomes the host to start the process again. Those are the requirements for something to go viral. It’s word of mouse on YouTube, not word of mouth. Word of mouse.

If you look at studies done, I mentioned this before, one of the most popular ways for people to get to YouTube is through referrals and having their friends tell them about a video. They’ll send an email to them at work and say, “Hey, check out this funny video.” Those are the key ways of getting people to your videos is word of mouse – recommendations, the most important vehicle for making your stuff go viral online.

The Tipping Point By Malcolm Gladwell

I mentioned The Tipping Point by Malcolm Gladwell. He talks about three factors or three things that are needed for something to go viral.

The Law Of The Few

The law of the few, and this points to like the big guns, people with big lists or people with big influence – like for example those people with a lot of subscribers on YouTube. There are not many of them. There are only a few of them.

Stickiness Factor

There’s the stickiness factor. In other words, what’s going to encourage people to spread it and why would this message stick?

The Context

Then there’s the context. What is the context of the video? In our case it’s YouTube and the niche that you’re operating in.

The question is why would people want to promote it, what’s in it for them? Why would people want to spread the word about your video? I really recommend you read The Tipping Point. That’ll give you incredible insight into how to make your videos go viral. It’s a great book.

Of course, it’s difficult to engineer videos to go viral and sometimes they’ll just go viral without you even planning it. Sometimes you can engineer it. If you can, it can be very, very successful.

I’ve got a couple of methods here that I want to talk about. One I’ve tested and I’ve been able to get some good results, but I need to test it more. I’ll show you what I did.

The Viral Competition Method

The first one is what I’m calling the Viral Competition Method. This is basically use of competitions. There are six requirements that you need for this.

• First, you need a WIIFM factor, or What’s In It For Me factor – for example, a prize. People can win a prize if they enter into this thing.

• There’s the viral hub page. That’s your original host. This is often the YouTube video page. I’ll show you how this works in a second.

• There’s the opt-in catch. That’s the opt-in page where you give people the free report, or your squeeze page.

• You’ll need viral annotations, and these are the annotations where you link people back to your viral hub page. I’ll show you how this works in a second.

• You need a viral beachhead. This is the big guns. The viral beachhead, someone with a big list, someone with a big subscriber base, you need someone like that on board for this to work.

Let’s see how this works in action. We did a competition awhile ago for FreeMagicLive, me and JayJay. We created a video where we told people about a competition to win a Flip camera, but to be able to enter they had to do a few things. They had to go to our website, at www. StreetMagicMastery. com over here, and they had to perform a trick and submit their own video as a video response over there. For each of these videos, one of the requirements to enter is that they had to create this annotation here, this video annotation. Now what this annotation does is basically it links back to this video here. That’s what it does. Everybody that creates a video response has this annotation inside the video.

That means all their subscribers, all these people here – sorry, these videos are all the same, but it just represents all the subscribers of this channel here – they will see this video and they’ll click on it. They’ll watch our video, download our report, and then they’ll go ahead and multiply and do the same thing over and over. This is the theory behind this.

Now let’s look at some results. Let’s look at our competition video, See All. Now I’m not sure if it really went viral, but we certainly got a lot of views. We got 9,558 views. If you want to see this in action, I recommend you go to our channel and check out the video that says, “Want to win a brand new Flip video camera? It’s real easy to enter.” Check it out and see how we did it. Look at the elements.

Now that one was a little bit complicated, but I’m sure you can simplify it to get the same sort of effect. The important thing here is that you think about this viral concept. What are you using to make this thing go viral?

In our case, it’s this annotation theme that we get people to go back to this video, and also the requirement to click on our link and to download our report. That is the requirement of this competition. Everybody had to do that.

That’s the viral competition method. It’s pretty straight forward. It’s not that hard to do and it’s fun. It’s heaps of fun. We had 74 responses for our video, so it’s not as huge as that other guy, but our channel’s only seven or eight months old. We’re getting better as we go.

The Forced Referral Method

The second one is one that I still want to try. I’m going to explain it to you, because I really think this could work very, very well. This is called the forced referral method. For this there are six requirements.

• First, you need the viral beachhead. This is someone with a big list, either on YouTube or someone with an email list.

• You need the opt-in catch, which is your squeeze page.

• You need the multiplier factor. This is a tell-a-friend script, so that’s what’s going to help you multiply the number of people who sign up to your newsletter.

• You also need a viral video.

The first step is to have the viral beachhead. This is basically just someone with a massive email list or a YouTube user with a massive following, and you get them involved to basically send traffic to your squeeze page. That’s the next step.

Once people get into your squeeze page they’ll get a free resource, and before they can get access to this free resource, they’ll get sent to a page with a tell-a-friend script. This basically says, “If you want to get access to this free resource, first you need to tell three of your friends about it, then you’ll get your free resource.”

Once they’ve told their three friends, it’ll be like a simple form. It will send all their friends to this YouTube video. So you need this initial impetus from the viral beachhead to make this work.

You may be able to do that with your own list if you have one or you can find someone else, if you can think about a way to make it worthwhile for these people.

This is the key thing. Inside your YouTube video, you want to drive people back to the squeeze page. So that continues this process and it goes round and round in circles.

Every time people go through the tell-a-friend script batch, it gets three or five or however many people to visit your YouTube video. That’s how it goes viral. I haven’t tested this one. I’ve seen this used very effectively in other internet marketing situations – not with YouTube yet, but just with normal websites. It’s definitely something to test and check out. It’ll just help you make stuff go viral.